danzy consults.
danzy consults.
an independent strategic research + brand planning consultancy.

online qualitative research design + moderation since 2007.

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people-centric storytelling.


My name is Shannon. I'm an independent market research + brand strategy consultant.  I specialize in digital / online qualitative research methodologies + gravitate towards challenges that require agile, hybrid methods as well as creative techniques to surface how people really live their lives.

Available services:

  • online qualitative research.
  • traditional qualitative research.
  • usability research.
  • advertising + concept testing.
  • multicultural research.
  • research design, project management + consulting.
  • report design + writing.
  • brand + communications strategy.
  • workshop facilitation.

GET A quote

Submit a RFP.  Learn more about the services offered or how online qualitative is best used. 


the team

meet shannon.

Before her start freelancing in 2011, Shannon spent over a decade in strategic planning and marketing research within the communications industry at companies like MediaCom, one of the world’s leading media agencies, the Spike Lee owned urban ad agency, SpikeDDB, as well as the Partnership for a Drug-Free America. During this time, she led award-winning, business building strategies and research for brands as varied as Avis Budget Group, Diageo, H&M, McDonald’s, P&G and the White House’s Office of National Drug Control Policy.

Ever interested in pushing beyond the obvious, driven by an innate curiosity and desire to innovate, as a consultant, she enjoys collaborating with like minded companies and leveraging insights into fresh ideas that naturally weave brands into consumers’ lives.

Shannon currently chairs the Qualitative Research Consultants Association's Young Professionals Grant Committee and the NYC chapter of the New Research Speakers Club. A graduate of Dartmouth College, she regularly volunteers with The Taproot Foundation and the East Harlem Tutorial Program. When she’s not working, you'll most likely find her binge watching classic movies from the 30’s to 50’s.



As a small independent consultancy, it's easy to scale up services where and when needed - in a hyper customized way - via partnerships.

Along with a trusted network of specialized independents and small-to-mid sized consultancies are working relationships with the following companies:  

  • Brightstar Strategy Group
  • FocusVision

Project also need quantitative services? Foreign language moderation? Botany expertise? Done.