I move fluidly between strategy, insights, design thinking and research.

Ideas don’t come from one place. Wonderstruck by the complexity of systems, I never stop pulling at threads, finding meaning at the edges of disciplines. It’s messier there, but the problems are way more interesting and finding the solutions to wicked problems more exhilarating.

The White Queen in Through the Looking Glass believed six impossible things before breakfast. Like her, that imagination and curiosity isn't just how I think — it's how I work. I build team cultures where curiosity is a practice and conventions exist to be challenged. And I decode and center both human behavior and culture to turn complex challenges into bold strategies that shift narratives and drive change.

Oh, and I bring a lot of laughter and joy (see evidence in my photo above). This work is hard. It should also be joyful.

The impossible? Just hasn't been solved yet.

I’m an advocate for inclusion in insights and within the profession.

Elevating the stories of Black market researchers celebrates their oft overlooked contributions and increases the visibility of career opportunities among younger generations from historically excluded populations. Inclusive research, equitable data and strategic practices and a lack of team diversity continue to not be standard practices despite evidence that diversity leads to stronger work.

And I love teaching and speaking.