I'm a brand and social impact strategist and researcher - equal parts curious, a lover of wicked problems and probably asking a question you didn't expect.

I move fluidly between strategy, insights, design thinking and research - fueled by imagination.

Ideas don’t come from one place. Wonderstruck by the complexity of systems, I never stop pulling at threads, finding meaning at the edges of disciplines. It’s messier there, but the problems are way more interesting and finding the solutions to wicked problems more exhilarating.

The White Queen in Through the Looking Glass believed six impossible things before breakfast. Like her, that imagination and curiosity isn't just how I think — it's how I work. I build team cultures where curiosity is a practice and conventions exist to be challenged. And I decode and center both human behavior and culture to turn complex challenges into bold strategies that shift narratives and drive change.

Oh, and I bring a lot of laughter and joy (see evidence in my photo above). This work is hard. It should also be joyful.

The impossible? Just hasn't been solved yet.

I’m an advocate for inclusion in insights and within the profession.

Elevating the stories of Black market researchers celebrates their oft overlooked contributions and increases the visibility of career opportunities among younger generations from historically excluded populations. Inclusive research, equitable data and strategic practices and a lack of team diversity continue to not be standard practices despite evidence that diversity leads to stronger work.

And I love teaching and speaking.

Lewis Carroll, Novelist & Poet

Alice laughed. “One can’t believe impossible things,” she said to the White Queen. The Queen observed that Alice simply lacked discipline and practice, boasting that she sometimes believed “as many as six impossible things before breakfast.” “I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”

Work History

Experience in brief

Expertise: Strategy

  • Brand Strategy

  • Creative Strategy

  • Cultural Strategy

  • Design Thinking

  • Multicultural Strategy

  • Social Impact Strategy

  • Workshop Facilitation

Expertise: Insights & Research

  • Consumer Insights

  • Concept & Message Testing

  • Data Equity and Inclusivity

  • Mixed Methods

  • Multicultural Research

  • Qualitative Research

Gerald Zaltman, Founding Partner at Olson Zaltman & Author

Challenging our thinking requires being open to understanding it, a willingness to question it, and the capacity to change it. All three challenges are propelled by curiosity. And curiosity requires audacity.

Two Black girls in cornrows and a grey sweater. They are holding oranges in in front of their eyes. One is smiling and the other has their tongue sticking out.

Speaking

  • Quantifying Good: The Data Quality Benchmarking Project | IIEX North American Conference | 2025

  • Best Practices in Asking Sexual Orientation & Gender Identity Questions in Research | Insights Association North Atlantic Chapter DEI Matters podcast | 2025 | Audio

  • Asking About Sexual Orientation & Gender Identity Inclusively | QRCA Annual Conference | 2024

  • Panel: Are you asking the right demographic questions in your surveys? | Voxpopme Reel Talk: The Customer Insights Show podcast | 2021 | Video

  • Panel: Designing Research for DEI: Practical Questions and Applications | Insights Now webinar | 2021 | Video

  • Panel: Community Circle: Diversity and Inclusion - On the Road to Best Practices | ESOMAR | 2020

  • Panel:Community Circle: Innovation in Online Research - Americas Edition | ESOMAR | 2020 | Video

  • Panel: Your Online Focus Group Questions Answered | FocusVision Ask the Experts webinar | 2020 | Video

  • Hacking Online Qual From A to Z | QRCA | 2018

  • Thinking Outside the Slide: Packaging Insights for Max Impact | QRCA Worldwide Qualitative Research Conference | 2016

  • A Funny Thing Happened on the Way to Our Insights | ESOMAR Global Qualitative Conference | 2015

Writing

  • Participant Bill of Rights: A Blueprint for Research Participants and the Insights & Analytics Industry | Insights Association | 2024 | Report

  • A Funny Thing Happened on the Way to Our Insights: Confronting Unexpected Insights in Mixed Method Digital Qualitative | ESOMAR Global Qualitative Conference | 2015 | Paper

Speaking & Writing Highlights

Zora Neale Hurston, Anthropologist & Author

Research is formalized curiosity. It is poking and prying with a purpose. It is a seeking that he who wishes may know the cosmic secrets of the world and they that dwell therein.

An Asian woman with dark hair and a Black v-neck top. A gray haired man is lolidng the camera to record her.

Board of Directors

  • TRIBE Insights | President, Board of Directors | Research institute whose mission is to drive Black economic empowerment through research, community programming and AI upskilling.

  • Insights of Color| Former Board Member | Collective of research practitioners who guide and educate the research community on inclusive research methods.

  • Dartmouth Club of NY | Former Vice President & Event Chair

Insights Industry Leadership

  • Insights AssociationIDEA (Inclusion, Diversity, Equity & Access) Council | Founding Member

    • 2023 IDEA Forum on ethical and responsible AI with accompanying toolkit on resources and studies, a day long conference to educate and advance insights.

  • QRCA (fka Qualitative Research Consultants Association) Inclusive Culture Committee | Founder & Former Committee Lead

    • Lloyd J. Harris Memorial Scholarship Fund, | Raises the profile and celebrates the contributions of Lloyd J. Harris, a Black pioneer in African American and LGBT research. Recipients, who are new to qualitative research, regardless of age, attend the QRCA Annual Conference and are paired with mentors.

    • Naomi Henderson Legacy Award | Raises the profile of and celebrates the contributions of Black qualitative research educator, Naomi Henderson, founder of RIVA Institute. Recipients - one, a rising educator and two, a rising researcher are paired as mentors and attend the QRCA’s and Insights Association’s Annual Conferences.

    • Educational webinars and discussions on the intersection of DEI and research

    • #BlackMRX Chat, a virtual networking community for Black researchers during the COVID 19 pandemic

  • QRCA (fka Qualitative Research Consultants Association) Young Pro Committee | Founder & Former Committee Lead

    • YCast | Research educational webinar series developed by young pros for their peers; expanded to include sessions at the QRCA Annual Conference.

    • Young Professionals Grant | Recognizes rising young qualitative researchers with attendance at the QRCA Annual Conference.

  • QRCA (fka Qualitative Research Consultants Association) NY Metro Chapter | Former Vice President

    • In-person and virtual educational webinars and training sessions

  • New Speakers Research Club | Former NY Metro Area Chapter Lead

Industry Involvement & Advocacy Highlights