When one asks to help a department that's not their own after hours, they've found their 'thing'. Since shadowing the strategy department at the ad agency FCB, I've owned my own insights consultancy, led research and strategy at the social impact agency, RALLY, and custom market research and cultural insights at MediaCom (US), a media agency. Currently, I work at Insights Association, an insights and data analytics professional association. In partnership with our members, we promote and support the community with best practices, legislative advocacy, education and certification.

I help companies strategically solve complex challenges in bold ways by building team cultures of curiosity, challenging conventions, creative research methods and ideation. I throw in a hefty dose of laughter and joy too.

Stemming from my professional experience as a Black woman in a majority white insights field, I work to help diversify the industry, elevate the historical stories of persons of color and lay the groundwork for more inclusive research practices as founder and former Chair of the QRCA’s Inclusive Culture Committee, founder and former chair of QRCA’s Young Professionals Committee and as a founding member of the Insight Association’s IDEA (Inclusion, Diversity, Equity and Access) Council.

I speak about diversity, equity and inclusivity in the insights industry and in research practices.